Commission of fast food and beer tycoon Jorge Paulo Lemann by Das Magazin, the sunday special from Swiss newspaper Tagesanzeiger. Art Direction by Frauke Schnoor from Studio Andreas Wellnitz
![](https://cdn.myportfolio.com/07d2ac51-02ac-40b4-b7c2-bb17fe0be0e5/63d6318f-d338-427f-a4f4-119e8dc02b29_rw_1200.jpg?h=8e88b477595984faf896d2448830276e)
Other ideas to depict this surf-loving, active tennis player, 70 year old business man who lives an ascetic live while running half of the beer and fast food industry.
![](https://cdn.myportfolio.com/07d2ac51-02ac-40b4-b7c2-bb17fe0be0e5/99746be0-1ba7-437e-8371-6809b22ece27_rw_1920.jpg?h=5cadc2abe1f3a8380979e8840cf8b8c9)
Final printed spread page in the magazine!
![](https://cdn.myportfolio.com/07d2ac51-02ac-40b4-b7c2-bb17fe0be0e5/a83b0cc3-da68-4c9f-b76f-c2753893be6f_rw_1920.jpg?h=a79ffaf1ca4d5179b1c59c383cfe2739)